Little did they know these interests would lead to something more impactful than just hunting and fishing on the weekends. It was Kent’s conversation with a long-time colleague, Bill Newton, that sparked the original idea for the website you now see on your screen. In need of marketing input (Kent’s expertise) for his wine business, Rutting Ridge Cellars, Bill brought up the fact that more and more women were engaging in hunting and fishing in recent years. That piqued Kent and Judy’s interest, as they had been looking for a way to convert their favorite outdoor activities from just a hobby into a way of life. So they decided to dig deeper.
Judy went about determining the various types of information that women would be most interested in as it relates to outdoor sports, while Kent undertook the task of conducting exhaustive research online to examine what resources were currently available to female hunters, anglers, and wildlife conservationists. After verifying there was a definite gap in that area, Judy, Kent, and Bill decided to band together to create a new digital magazine to serve the needs of women who love the outdoors. They dubbed it Wildlife Enthusiast Magazine.
Wildlife Enthusiast now provides a platform for connecting women across North America and enabling them to not only access all kinds of information to enhance their outdoor experiences, but to learn from each other as well. It also is designed to publicly recognize the incredible contributions made by a number of influential female hunters, anglers, and wildlife conservationists.
Judy, Kent, Bill, and the rest of the Wildlife Enthusiast team hope you enjoy this digital publication and the resulting connections you will make with other women who are passionate about wild animals and wild spaces.